The global market size of handheld fans reached 12.48 billion US dollars, with a year-on-year growth of 16.2%. The Asia-Pacific region is the largest consumer market, accounting for 45.3% of the global market share. The North American and European markets account for 28.7% and 19.5% of the market share respectively.

The bladeless fan was originally invented by the British man James. Invented by James Dyson, it was originally called the "Air Multiplier". This new invention reduces energy consumption by one third compared to common electric fans.